How to Use Explainer Videos for Fashion Companies

    The fashion industry dates back hundreds or even thousands of years, but it has come a long way in the twenty-first century. Fashion is now such a huge part of our lives that we see and hear about it every day. You probably don’t even realize when you’re watching a TV commercial about a department store’s new fall line of clothing and accessories. This is now a global market worth billions of dollars, but it’s highly competitive.

    Take a Look at the Sample Video We Produced for The FAD Channel Below

    Tell People Why Your Brand Is Better

    Consumers want to know why they should pay hundreds of dollars for a designer handbag or shoes. Luxury brands need a special way to show off their products and video is just perfect for the job. A brief video that highlights your new jewelry collection will get much better results than long pages of text that describes the jewelry. When it comes to fashion, a picture really is worth a thousand words. You can quickly show the brilliance of a diamond ring in a way that will leave customers wanting to buy it.

    Benefits of an Explainer Video

    Fashion includes so many industries these days, both wholesale and retail, and all of them can benefit by using 2 D animation or whiteboard explainer videos. That’s because visual portrayal is such a large part of selling garments, shoes, jewelry, and textiles. In fact, almost all big clothing retailers have multiple videos on their sites. Some of these show all the features of items, while others talk about the big close-out discounts available. You can describe an item in great detail or you can just show viewers a picture of it. Which do you think would be more successful?

    Educate Consumers

    You can demonstrate how a pair of expensive leather shoes was manufactured or talk about where your silk was imported from or how the fabric dying process works. Consumers are now much better educated and they enjoy learning these things. You not only educate your consumers, but you can also make them feel good about your brand. Give them memorable things that will differentiate your company from others.

    Prepare an Animated Fashion Runway Video

    Viewers love fashion runway shows and this is a good concept for an animated video. Your entertaining runway show video will capture the attention of your target audience and make them want to learn more. In this era of global trade, there are so many designers now. Video works just as well whether you’re speaking to consumers, buyers or wholesalers. It lets you talk to your buyers in a personal way and tell them why they should buy your new line of dresses for their department store. It gives you the tools to make a powerful statement about your brand.

    Informational and FAQ Videos

    Informational videos can talk about any number of topics from where you get the raw materials to how garments are made. You can use them in so many ways, especially in your marketing efforts. You can explain a complicated process or answer common questions that people have.

    Whether it’s for commercial, industrial or retailers, a professional whiteboard explainer video or a 2 D animated video for fashion companies offers a very sound return on investment. It’s the perfect way to connect with your market and leave a positive impression. Get ahead in your industry and beat out the competition with your own customized video or video series.

    Please Contact Us

    WhiteboardExplainers.com has the skills, creativity and resources to provide you with best quality videos at low prices. Many of the biggest names in fashion are now using videos for everything from marketing to education. Our company listens to your needs and produces the custom video you want. And we completely 100% guarantee our work. You can get extra fast turnaround times, free revisions and specialized services and these are just a few of the reasons why you should choose WhiteboardExplainers.com. Contact us today to discuss your project in further details.