What Is the Difference Between a Whiteboard Explainer Video and a 2D Animated Explainer Video?

January 5, 2015

Whiteboard Explainer Video has been around for a while and is widely used because of its tremendous appeal to various audiences. It can be used to explain a complex product, service or concept in an entertaining way. On the other hand, 2 dimensional videos work better when you want to show all the great features and selling points of a product. The animated characters remind us of those cutesy animated cartoon shows we used to watch as children. Besides being colorful, they usually feature clever or outlandish characters, such as talking animals, super heroes, and even animated objects.

Focus on Quality Video

Business owners with a good budget can use 2D animated videos to make their appeal to consumers in an unforgettable way. 2D video differs from whiteboard in a few important ways including:

  • No hand drawing images
  • Video gets right to the point
  • More selling and less teaching

Companies often use whiteboard explainer videos to explain a complex topic. This is a good way to break down almost any complicated subject matter and make it easy to understand. With 2D, the focus is more on selling the viewer on all the great advantages of a product or service in an entertaining manner that engages audiences.

Hire Professionals

Whether you go with 2D or Whiteboard Explainer, hire a reliable company to do the job. There are many who say they can produce professional 2D animation but really don’t have the artistic skills and expertise to get the job done right. The quality of the animation is a key component to creating an effective video. You’ll also need memorable characters, such as singing cows or chickens.

Most production companies offer various services, from a full-service package to specific services. You might save some money by hiring a writer to write the script for your video. This can be tricky though because a writer might not understand the types of elements that work best in 2D animation. Often, when we break down a project like this and use different people in order to save money, the finish product suffers.

With Whiteboard Explainer videos, you can produce a very effective 2 minute video for a fraction of the cost of 2D animation. For one thing, you don’t have complex, multi-colored characters to create. Explainer videos are very simple in their creation, but there are many secrets to producing one that is memorable.

Great Marketing Tool

Even large companies with a huge advertising budget are now using whiteboard explainer videos to advertise. Some of the most popular of the last few years are CrazyEgg, Kickstarter, and Spotify, just to name a few. These companies created memorable videos that quickly explained their products and services. They utilized simplistic characters with catchy dialog and fun drawings that make people want to watch them.

Companies are now using whiteboard explainer videos because they work and because they’re cheap to produce. Even a start-up company can afford one. In the end, each business must weigh the pros and cons and choose the best solution for their products and services. For many, the budget is the deciding factor.

Even though whiteboard explainer videos are usually simple to produce, there are still many elements to get exactly right if you want optimal results. Lots of websites will tell you that you can do it yourself, but if you have no experience and limited resources, your end product may not be very attractive.

The Bottom Line

When you break down the many differences between whiteboard explainer videos and 2D animated videos, you realize that your own needs and budget are the two most important deciding factors. Do you need a video that is low-cost and can explain a complex topic? Then the whiteboard explainer video is a better choice. Do you need a video that informs your target audience, giving them all the highlights and best features about your products and services? Then 2D animated video is the solution.

Explore the Possibilities

If you’re ready to explore the possibilities of using videos for marketing purposes, the best tip that anyone can give you is to work with an established company with proven results. WhiteboardExplainers.com can deliver professional work in just a few short weeks. We can create an incredible whiteboard explainer video or a 2D animated video. Our scripts are professionally written and our team spends time working on just the right characters to represent your company. We don’t just throw something together. Instead, we carefully layout and design your video step by step, tweaking it until its perfect.

Work with a Proven Leader

WhiteboardExplainers.com has many years of experience in this industry and we’ve created multiple successful projects for a wide variety of businesses. Please contact us to learn more about producing your own 2D or whiteboard video. We can answer those lingering questions and help you choose which one is right for you.


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